Branding for Jägerberg Beer Hall & Alpine Tavern, located in Hunter, New York.
The logo was inspired by traditional German themes and Hunter Mountain which is the backdrop for the beer garden.
The Jägerberg logotype was custom created and is a modern take on traditional black letter.
We always love the opportunity to turn a letter into something it wasn't. Here the J from the logo becomes a beer stein and is used as a monogram throughout the brand.
J beer stein monogram in use on aprons.
The food lives up to the brand.
The logo shape inspired window decor at Jägerberg.
© American Design Language 2021