Branding for Roast Kitchen, a NYC based fast-casual restaurant concept.
We worked on every aspect of the Roast brand, from initial concept, naming, logo, branding, signage, print, menus, web design, digital marketing, and packaging materials.
These real wooden tokens were a marketing promotion that we conceptualized and produced.
The Roast Boast was painted on walls across locations.
The Roast Kitchen brand grew quickly from 1 restaurant location to 9 locations.
Every location was so different. The high ceilings at this location were a great backdrop for the Get Roasted copy that we conceptualized.
The menu was a work of art crafted to help people navigate through the ordering process.
We also designed the Roast Kitchen website.
© American Design Language 2021